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Color psychology: How to choose the right colors for your workspace



Color is a powerful, universal, non-verbal language. According to Angela Wright, an expert on the unconscious effects of color, scientifically, the first thing we register when assessing anything is color. It helps us recognize the difference and act instinctively toward joy, pleasure, threat, and danger. The colors can also affect our behavior and mood beyond our primal response. We all feel better when spring starts, and we see all the beautiful colors of nature. We relax by the seaside, where blue ocean and blue skies melt into one around us. Also, we all know that autumn feeling that starts to creep up on us when rainy days start and all we want to do is curl under a blanket with a cup of tea. Color psychology explores the emotions, moods, and reactions that different colors trigger in us. This translates to all life domains, from our homes and schools to offices. Now, you're probably wondering how to use color psychology to evoke the emotions you want your team to experience in your workplace? Considering colors influence our thoughts, behaviors, and satisfaction, they can also profoundly impact our productivity. Think about it: the last place you want to work in is a gray, uninspiring, dull office. By applying the insights based on color psychology, businesses can achieve different goals: from triggering positive moods in customers to boosting team members' creativity and efficiency.

THE BASICS OF COLOR SCHEMES

YELLOW: OPTIMISM

Yellow is the color of optimism. It’s perceived as warm and positive.

BLUE: TRUST

Blue is the color of trust and is known as the color of dependability and strength. ‍

ORANGE: FRIENDLY

Orange is the color of friendliness. It symbolizes cheerfulness and confidence. ‍

PURPLE: CREATIVE

Purple is the color of creativity. It is commonly associated with imagination and wisdom. ‍

GREEN: PEACEFUL

Green is the color of peacefulness, growth and health. ‍

GRAYSCALE: BALANCE

Colors that fall on the grayscale are known for their balance and are associated with neutrality and calm.


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